Posts Tagged ‘Sales Presentation Sklls’

Drawing in your audience and make them interactive

Wednesday, December 7th, 2011

The number one way most people like to draw their audience in and become more interactive is by spontaneously asking questions of people in the audience. I don’t recommend doing that for the following reason. In the first eight to ten minutes of your presentation, an audience is trying to find out how what you are saying matters to them. So you should spend that time talking to your audience. If you need to ask a question, ask them one they can answer by simply raising their hands. Demonstrate this at the front of the room by raising your hand as you ask the question.

If, in the middle of your presentation, you want group interaction, make it comfortable for them by doing the following:

1.  Ask them to turn to their partner and do an activity such as answering the question you ask, sharing information, or doing an activity.

2.  Then have them turn to someone else in their group to repeat the exercise. This gives them confidence that they’ve already stated their thoughts or opinions to one person and it’s been received well; they have now shared it with a second person and it’s been received well, so sharing in front of the room won’t be as scary.

3.  Then ask them to pull together as a big group and share some of the answers. Write them down on a flip chart. This promotes high audience involvement because you’ve lowered the risk for the audience to be involved.

You need to be willing to go where the audience needs to go. Don’t be tied to your visuals for your presentation. Instead, be tied to your audience and what you are trying to achieve with that audience.

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How to make sure you make a big impact during a sales meeting, without sounding like “just another sales guy”

Monday, December 5th, 2011

Stop trying to sell and start trying to figure out how they buy. The number one reason most people fall into the “just another sales guy” trap is because they talk about their product or company and assume that will create the desire  to buy. It never does!

So don’t even start talking about you. Talk about your customer, what you know about them, what you know about their company, what you know about their needs, and how you will help them satisfy their needs.

It’s really as simple as that. When people are looking at your product or service, they really have one or two key issues they are hoping your product or service will solve. All they really want to know is if you can solve those problems. Most salespeople believe the compelling reason people buy is because they find out how great the product or company is.

What you need to do is find out what the customer needs. Then, present solely on how you will solve those needs. This means, if you’re selling a telephone system, you may need to talk in detail only about voicemail to one customer and to another customer you may need to talk only about how your phone system will work with remote access.

Don’t try to sell the world, just try to help them buy what they need for their world. He who talks too much loses the sale. My motto is that a customer should speak 70% of the time and you should speak 30% of the time.

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Does clothing affect the audience’s perception of the presenter and the information being shared?

Wednesday, November 23rd, 2011

Your clothing should reflect your industry, your corporation, and your character and integrity.

So in other words, your clothing should fit the occasion.

We are moving from a very relaxed style of dress to a more formal style of dress today. You will start seeing more men in suits.

If your clothing is too casual it will give the appearance that the information is not very serious.

You are a walking business card for yourself. Make sure your business card is reflecting your true character and integrity.

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Are there ways to change the dynamics of a bad meeting and glean more information from a prospective client?

Sunday, November 13th, 2011

One of the easiest ways to change the dynamics of a meeting is to simply change the body language.

You can’t change a person’s mind until you change their body language.

Test it out and see how the body language immediately changes when people agree or disagree with what is being said.

So if the meeting is going south, stop and say, “Let’s take a quick five-minute break and come back.” Or get coffee for everyone in the room. You can also try handing out information so people have to physically change their body language.

You can also simply stop the meeting and redirect it. Say something like, “Let’s step back for just a minute. I want to make sure I have correctly grasped what is important to you and what we want to accomplish today.“ Then repeat the goal of the meeting, allow them time to expand on anything, and verify that you understand what they said.

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Perry: Forgets His Plan – How to Handle

Friday, November 11th, 2011

 

Could we have a more public example of losing your spot when speaking then the recent example from Perry at his debate? 

Here is was ranting about three agencies of government he would close and then he couldn’t even name them.

At the time he stumbled and then said, “oops, I’m Sorry.”  So the question is what else could he have done?

I would have loved to see him look in to the camera and say, “see they are non-relevant that they slip your mind.  We need government that is relevant and applicable to us all today and that is what I intend to do. I want to streamline what we do and how we do it so that each area is applicable, important and impacts all of us proactively.”

Anne Warfield , Impression Management Professionals

embedded by Embedded Video

YouTube IMPPerry: Forgets His Plan

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Keeping A Presentation Fresh – Presentation Skillls Tips

Friday, November 4th, 2011

You know, one of the hardest things for sales people is to keep their presentation fresh. You can almost see when the person hits autopilot and starts sharing with you “Here’s where we are, here’s what we do, and here’s what we can do for you.”

The presentation becomes as boring to the prospect as it is for the sales person giving it.

The way to stay fresh with your presentation is to simply focus on what you want the audience to do and why they should want to do that. Now, please note that in sales, never think that you want to persuade, convince, or sell to your audience. If you think any of those three things, your body language and wording will be pushy and aggressive, and you will talk at your prospects instead of with them.

Put yourself in the prospect’s shoes, and think about how you can add value. Ask probing, excavating questions to uncover their true “buying” need.

Once you start doing this, it does not matter how many times you’ve done this presentation as it will always remain fresh for you.

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Regaining The Audience’s Attention After A Break Or A Difficult Question

Friday, October 28th, 2011

The easiest way to regain the audience’s attention is to briefly recap what was discussed and then move on to the next point on the agenda.

If you’re in a large group setting, you can appoint someone to be the group moderator. Their responsibility will be to signal when it is time for a break, when it is time to return from a break, and to quiet the audience down so you can begin. This is especially important if you’re dealing with a crowd of 300 people or more. This allows the moderator to be the person who pulls the crowd in and allows you to stay focused on delivering your expertise.

If you cannot get a group moderator, then it helps to set breaks at odds times, such as five minutes after the hour. It also helps to establish right up front how you will signal them that it is time to come back in and how you will get started. If I find myself in a large group without a group moderator, a simple technique is to tell the group, When you return from breaks and you see a hand in the air, please put your hand up too, and as soon as all hands are up that will signal it’s time to restart the session.This causes people in the audience to look around at those who are still talking and induce your audience to quiet each other down, rather than have you play that role.

PS: Take a look at the no-cost strategic presentation skills video training offered at www.impressionmanagement.com