Four Questions To Ask BEFORE You Give A Presentation
by Anne Warfield

In order to be an effective presenter you need to learn to be in the moment with your audience. In order to do that you need to focus on these four questions:

1. Who will you be speaking to? Try to think like your audience.



2. What concerns or needs do they have?



3. What are/could be their objections to what you have to say/offer? Address these head on and you can turn adversaries in to advocates.



4. How can you or what you are offering add value to them? Remember it is all about them not you! Keep asking, “why would that matter?” to get to the heart of your message.

Remember a presentation is NEVER about sharing information; it is about moving an audience to take some kind of action.

Anne Warfield Impression Management Professionals 952-921-9421 copyright 2002

As the leading Outcome Strategist, Anne Warfield shows people how to present their ideas, products and services so people WANT to listen to you. Her communication formula is easy to apply and produces proven results. Fortune 500 companies around the world have utilized her expertise and her work is published around the world. She has been published in Business Week, Good Housekeeping, Forbes Publications and has been featured on ABC, NBC and CBS. Anne speaks around the world about Outcome Focus™ Communication. To book Anne, contact her at 888-imp-9421 or check out her web site at www.impressionmanagement.com. Check out her website to take the communication quiz for yourself! Books can be purchased from Amazon.com or Barnes & Noble. You can also email us at contact@impressionmanagement.com.

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